PinnedHow to Measure Brand Loyalty in Telecommunication Industry?Brand awareness is considered to be a very influential forecaster of how customers make choices when purchasing goods and services. From…Jun 12, 2021Jun 12, 2021
Digitalization and Sustainable Development Goals (SDGs)The United Nations Agenda 2030 emphasized the potential of digitalization to improve economic performance by considering also social and…Jun 28, 2022Jun 28, 2022
The Importance of Top of Mind Awareness in Brand DevelopmentBrand awareness is considered to be a very influential forecaster of how customers make choices when purchasing goods and services. Brand…Feb 10, 2019Feb 10, 2019
Youth MarketingProduct placement is highly suggested as one of the fastest growing forms in marketing communications. Youth Marketing is recommended to be…Jun 17, 2018Jun 17, 2018
How to achieve creative solutions and reach outstanding task performance ?Group Behavior is a critical process in many organizations, especially in dynamic industries with highly competitive market. Group…Apr 17, 2018Apr 17, 2018
Cross-cultural difference in advertising messagesThe phenomenon of advertising has long been a subject of research in several disciplines such as marketing, mass communication, sociology…Jan 4, 2018Jan 4, 2018