A Simple Marketing Checklist

Hana L. Hoxha, MBA

Who is it for?

What is the worldview of the target audience?

What are they afraid of ?

What does them get excited?

What hobbies are they in?

What story will you tell? Is it true?

What emotional need are you fulfilling?

What change you are seeking to make?

How will you reach the early adopters?

How will you reach the neophiliacs?

Will they tell their friends about it? What will they tell ? Why will they tell?

Are you proud ?